Skip to main content

Shah Rukh Khan's Ra.One inks brand tie-ups worth Rs 520 million

Eros International Media and Red Chillies Entertainment are set to release Shah Rukh Khan's most ambitious project Ra.One on 26 October.

With high octane publicity, the total marketing blitzkrieg including brand tie-ups for Ra.One tots upto approximately Rs 520 million (Rs 52 crores).

The film has exploited additional revenue streams and the tie-ups with as many as 25 brands has also helped in subsidizing the producer's share of marketing spends. The brands include Sony PlayStation, YouTube, Nerolac, McDonald's, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol amongst others.
 
The companies claim that they have recovered a major portion of investments through in-film branding, media endorsements and through pre-licensing cable & satellite rights, music and other rights.
 
The movie will be released in 2D and 3D formats in Hindi, Tamil and Telugu with over 3500 screens worldwide, out of which approx 500 screens are expected to be in 3D in India and approximately 50 plus 3D screens overseas.
Source: http://www.businessofcinema.com/news.php?newsid=19231

Comments

Post a Comment

Popular posts from this blog

Aishwarya Rai and Shah Rukh Khan appreciate Fiji

Former Miss World and Bollywood actress – Aishwarya Rai says Fiji is always close to her heart. Rai was present at the recent Zee Cine Awards in Singapore which was covered by the Fiji Broadcasting Corporation – and thanked Fiji citizens for their support of the Bollywood industry. Rai told FBC's Mirchi FM Programs director – Shammi Lochan that the support from Fiji means a lot to her. "It is a great opportunity to tell all the listeners of Fiji- thank you so much for all your love, good wishes, the blessing, your emails, and the overwhelming support you all extend to me and my family. It means a lot to us as actors, as the audience are the ones that complete our lives." Bollywood King – Shah Rukh Khan, who visited Fiji in 1998 says he has fond memories of Fiji and is fascinated with the hospitality. " It was a great experience to come there and meet every one there so basically it was very wonderful experience there." Shah Rukh Khan is expected t...
Post a Comment
Read more

SRK talks about the H.A.R.T

today ShahRukh Khan starts promotion of Raone Movie by promoting Raone H.A.R.T Merchandise on his official youtube channel, stay tuned for some more excitements to come as the countdown begins. Ra.One - India's biggest superhero movie - comes out with its own line of merchandise and the superhero of the movie, Shahrukh Khan or G.One as he is known speaks about the special H.A.R.T. merchandise, G.One' s H.A.R.T. Bollywood's only movie to bring out its own merchandise - Ra.One's superhero Shahrukh Khan presents his action figure avatar - the G.One collectible in all his likeliness. To know more about the G.One goodies, log onto www.raonemovie.com Source: http://www.youtube.com/raonemovie# Raone  Trailer 3GP and Rigntone  Download Raone Trailer for mobile format   (Right click and Save Target As) Download Raone Intro Ringtone (Right click and Save Target As)
Post a Comment
Read more