Skip to main content

Shah Rukh Khan's Ra.One inks brand tie-ups worth Rs 520 million

Eros International Media and Red Chillies Entertainment are set to release Shah Rukh Khan's most ambitious project Ra.One on 26 October.

With high octane publicity, the total marketing blitzkrieg including brand tie-ups for Ra.One tots upto approximately Rs 520 million (Rs 52 crores).

The film has exploited additional revenue streams and the tie-ups with as many as 25 brands has also helped in subsidizing the producer's share of marketing spends. The brands include Sony PlayStation, YouTube, Nerolac, McDonald's, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol amongst others.
 
The companies claim that they have recovered a major portion of investments through in-film branding, media endorsements and through pre-licensing cable & satellite rights, music and other rights.
 
The movie will be released in 2D and 3D formats in Hindi, Tamil and Telugu with over 3500 screens worldwide, out of which approx 500 screens are expected to be in 3D in India and approximately 50 plus 3D screens overseas.
Source: http://www.businessofcinema.com/news.php?newsid=19231

Comments

Post a Comment

Popular posts from this blog

Being SRK: The ultimate reality TV show

It's a job most Indians would die for — shadowing Shah Rukh Khan wherever he goes. For the last two months, that's exactly what a TV crew has been doing, following the country's biggest star from South Africa to America to London to Mumbai — all for the making of a unique six-part series on the actor, to be telecast on lifestyle channel Discovery Travel & Living. "It's an inner world-outer world kind of documentary," said Khan, speaking exclusively to HT. "Hopefully, the parts that people will get to see of me — at work and at other places — will shed some light on how films and film stars work and offer an insight into how I do things." Khan said he has got to know the crew quite well ("They have been very unobtrusive"). For Discovery Travel & Living, this series will be one of the biggest global productions to come out of India and will be shown all over the world. "We haven't yet decided when we're going to telec
48 comments
Read more

ShahRukh Khan Forum

hi,All SRK fanz just check out the newly launched ShahRukh khan Discussion forum and stay upto date with latest news of SRK...Register now http://www.shahrukh.itrello.com/forums/ http://shahrukhkhan.fotopic.net
16 comments
Read more