Production banner Yash Raj Films is collaborating with online game portal 99Games for an official game for superstar Shahrukh Khan's upcoming film 'Fan'.

Titled "FAN: The Game", the game revolves around the journey of an ardent fan and the challenges he encounters in trying to meet the superstar he idolises.

In the game, fans can connect with Shah Rukh at his residence Mannat, in a film studio, in a cinema hall or at a mall and prove their love for the superstar.

"We are very thrilled to launch our product "FAN: The Game" in partnership with 99Games. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications," Manan Mehta, vice-president of marketing and merchandise at Yash Raj Films, said in a statement.

Talking about the game and his association with Yash Raj Films, Rohith Bhat, chief executive officer of 99Games, said: "The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life."

Source: http://www.financialexpress.com/photo-news/showbiz/209244/yash-raj-films-to-back-game-by-99games-on-shahrukh-khans-fan/












Its Baby's Day out for lil Abram & SRK, ShahRukh Khan was spotted in a Toy store in gujarat, for buying toys for Abram, It may be a london or bhuj SRK never forget to buy toys for his cute baby, SRK even shared a selfie with his fanz inside store, despite heavy security his fanz managed to catch the glimpse of the actor, Shah Rukh Khan is in gujarat fr next couple days for Raees shooting, do watchout for more news about Raees,

Seeing the actor in person, those present at the airport proclaimed their love for him by clapping and hooting. Interestingly, his son AbRam too was travelling with him so those in attendance had another reason to rejoice. Now that’s what we call a double bonanza!




An ad film featuring superstar Shah Rukh Khan's tryst with Kolkata's iconic trams will go on air in March as part of West Bengal's tourism campaign, according to an official.
Shah Rukh, who is also Bengal's brand ambassador, shot the television commercial in the city recently to promote Bengal as a top tourism destination. "According to the story board, SRK will be seen helping out a female tourist," tourism department principal secretary AR Bardhan said.
As per Bengal's revamped tourism campaign 'Experience Bengala the sweetest part of India', SRK will urge travellers to visit the state's tourism hotspots such as Darjeeling hills, Sundarbans forests, tea gardens in north Bengal and the famed terracotta temples of Bishnupur and soak in the scenic beauty along the Ganges. A series of eight to 10 TVCs of 45 seconds each have been lined up, the official said, adding that the Bengal tourism department has roped in ad agency Ogilvy & Mather for the task.





SRK is back! The superstar's next film, 'Dilwale', hits the cinemas on December 17, and is grabbing all the eyeballs from the media circuit. The film is the most-awaited release of 2015 as it reunites the iconic on-screen pair of superstar Shah Rukh Khan and Kajol with hit-maker Rohit Shetty at the helm.

The couple is hitting headlines for all the right reasons with their antics. The film may carry a hefty price tag but it is already kicking up a storm among distributors, who say it could be the biggest-ever blockbuster.

SRK's love for the city of Dubai is no hidden secret and whenever he gets the opportunity he makes sure that the people of the city know that. Come December 12 SRK and the entire cast and crew of 'Dilwale' including Kajol, Kriti Sanon, Varun Dhawan will fly down to promote the film.

The fans will have a great opportunity to meet the stars as they make an appearance at the Arabian Centre Mall and Vox Cinemas (Mall of the Emirates).









FEEL THE LOVE WITH 'GERUA', DILWALE ISHTYLE


Wednesday, 18th November 2015: Red Chillies Entertainments Pvt Ltd and Rohit Shetty Productions presented the love anthem of the year 'Gerua' from their upcoming film Dilwale at a gala event at Maratha Mandir in Mumbai. Kajol and Shah Rukh Khan were present at the do along with Varun Dhawan and Kriti Sanon. Gerua is featured on the iconic couple of Kajol-SRK in the film and has been sung by Arijit Singh and Antara Mitra. The lyrics have been penned by Amitabh Bhattacharya.

The evening began with Varun and Kriti performing to Gerua trying to reprise the legendary romantic pose of Kajol-SRK. Then they invited the evergreen on-screen couple on stage to teach the exact steps and the song was released to the audience comprising of media and fans.  

Rohit Shetty said, "When you shoot with a couple who has been synonymous with romance on the big screen of our times, a director has an added responsibility of enhancing the grandeur that they carry. Iceland was the perfect location for Gerua, where every locale is untouched and does justice to not only the song but SRK and Kajol as well. Pritam has given a melody which will be hummed by every age and Arijit and Antara have sung the song with perfection. Gerua will take romance to another level."

Shah Rukh Khan said "Since Kajol and I are coming back together on-screen after years, Rohit felt that we should try and make Gerua stand out better than all the other songs we have done earlier. We have done many beautiful songs and are really fortunate to have done those. But Rohit was very clear and precise about how he would like to shoot this one. He paid attention to every detail starting from choice of location, costumes and every other technicality because it was essential to him." 

Speaking on how different Gerua would be from their earlier tracks, he further added "It's all about the old world charm of Kajol and I but presented in a manner that is very much like Rohit Shetty. Shooting for the song was extremely difficult. It was cold and we could barely walk but Rohit made everything easy. He has made so many efforts which would possibly never be known except in the making video. When you have such a director who is always eager to help, the actors feel much at ease and eventually the song also turns out fabulous." 

Kajol said, "We shot the song in a start to finish schedule of 7 days. We worked really hard and it was severe cold but had a great time in all as the song itself is so good that we enjoyed performing. I am sure the audiences will also find it magical once they see it on-screen".

Pritam said, "This film has been extremely special for me as it is the first time I have composed for SRK. I have always mentioned to him how I really wanted to work with him before I retire. I feel happy and fortunate to have been given this opportunity to create a romantic song for SRK and Kajol, the greatest on-screen couple of our era. It was a big challenge and responsibility and I hope Gerua lives upto it."

Venky Mysore, CEO, RCE said, "It is our privilege to present the world with the first song of Dilwale and what better can it be than a love song. SRK and Kajol have been lighting up the big screen for years and each time we get mesmerized with their presence. Gerua is a song for every age with Pritam's classic melody and Arijit's poignant voice."

Shridhar Subramaniam, President, Sony Music India and Middle East said ''Gerua is the epitome of romance with the lyrics adding to the charm of the song that will get every person want to embrace his/her loved one. Shah Rukh and Kajol look stunning and this is just a glimpse of what the music of this romantic magnum opus sounds like. Every week will be a musical revelation that will have fans wanting for more."

Dilwale is a family entertainer with a perfect blend of action, romance and comedy. The film is produced by Red Chillies Entertainments in association with Rohit Shetty Productions and the music is composed by Pritam. It will release on 18th December, 2015.

Red Chillies Entertainments Pvt Ltd (RCE) headed by Shah Rukh Khan and Gauri Khan is a company that is surging ahead in the global entertainment industry. Founded in 2002 as a film production house, RCE has branched itself into other spheres of production, starting from setting up a path breaking Special Effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema.

Its latest venture Dilwale is a film directed by Rohit Shetty. For over a decade, Red Chillies Entertainments has witnessed success in several genres, from huge blockbusters like 'Happy New Year' 'Chennai Express', 'Ra.One', 'My Name is Khan', 'Om Shanti Om', 'Main Hoon Na', 'Chalte Chalte', 'Asoka' and 'Phir Bhi Dil Hai Hindustani' to critically acclaimed films like 'Billu'. In 2005 'Paheli' was India's official entry to the Oscars. Since its inception, the movies produced by Red Chillies have also won several popular and critical awards.



Here is the link of the song








Source: Redchillies Entertainment Pvt. Ltd.