Skip to main content

RA.One gobbles up screen time


Shah Rukh Khan is leaving no stone unturned to ensure the success of his Diwali release RA.One. And lady luck, too, seems to be on his side. While Khan has roped in the two icons of the film industry - Rajinikanth and Amitabh Bachchan, for his opus, multiplex owners have ensured that audiences get little chance of watching anything else this Diwali by giving the film 95 percent of the shows.

Earlier, Aamir Khan's 3 Idiots got a 65 percent share of screenings when it released alongside James Cameron's Avatar. Salman Khan's Dabangg got a 70 percent while Bodyguard got 80 percent SRK, with a 95 percent share for RA.One has beaten the others hands down.

Apparently, it wasn't SRK who decided the share. In a meeting last afternoon, multiplex owners, out of the three releases this Diwali, decided to screen 95 percent shows of RA.One.

The other two releases this Diwali - Esha Deol's comeback vehicle Tell Me O Kkhuda and Himesh Reshammiya's Damadamm! have managed to acquire one or two shows in most multiplexes. In fact, Damadamm! might not be seen at all in a few theatres.

Confirming the story, Anand Vishal, Head of Operations, Fun Cinemas told Mumbai Mirror, "Damadamm! will not have an all India distribution strategy. It will be a selective release. As for Tell Me O Kkhuda, we might have three shows in some of our theatres and one show in others depending on the size of the theatre in question."

A source from Cinemax India also confirmed that RA.One is getting 95 per cent shows in their chain. "Picture ki publicity bahut hui hai. There is a lot of buzz about it. It's purely a business decision," said the source.

Talking about the decision taken by multiplex owners, trade analyst Amod Mehra said, "I am not surprised. Whenever expectations are high, exhibitions are also high. What one needs to understand is that this is not a fight between SRK, Aamir and Sallu. The fight is between SRK and Himesh Reshammiya. Himesh's last three films have been disasters. On the other hand, Tell Me O Kkhuda comprises mostly of senior actors. So why is it unfair to let RA.One have most shows?"

Comments

Post a Comment

Popular posts from this blog

Being SRK: The ultimate reality TV show

It's a job most Indians would die for — shadowing Shah Rukh Khan wherever he goes. For the last two months, that's exactly what a TV crew has been doing, following the country's biggest star from South Africa to America to London to Mumbai — all for the making of a unique six-part series on the actor, to be telecast on lifestyle channel Discovery Travel & Living. "It's an inner world-outer world kind of documentary," said Khan, speaking exclusively to HT. "Hopefully, the parts that people will get to see of me — at work and at other places — will shed some light on how films and film stars work and offer an insight into how I do things." Khan said he has got to know the crew quite well ("They have been very unobtrusive"). For Discovery Travel & Living, this series will be one of the biggest global productions to come out of India and will be shown all over the world. "We haven't yet decided when we're going to telec...
48 comments
Read more

Aishwarya Rai and Shah Rukh Khan appreciate Fiji

Former Miss World and Bollywood actress – Aishwarya Rai says Fiji is always close to her heart. Rai was present at the recent Zee Cine Awards in Singapore which was covered by the Fiji Broadcasting Corporation – and thanked Fiji citizens for their support of the Bollywood industry. Rai told FBC's Mirchi FM Programs director – Shammi Lochan that the support from Fiji means a lot to her. "It is a great opportunity to tell all the listeners of Fiji- thank you so much for all your love, good wishes, the blessing, your emails, and the overwhelming support you all extend to me and my family. It means a lot to us as actors, as the audience are the ones that complete our lives." Bollywood King – Shah Rukh Khan, who visited Fiji in 1998 says he has fond memories of Fiji and is fascinated with the hospitality. " It was a great experience to come there and meet every one there so basically it was very wonderful experience there." Shah Rukh Khan is expected t...
Post a Comment
Read more