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Shah Rukh goes digital

Setting new standards to leverage the digital experience for Bollywood fans, YouTube has come up with a first-of-its-kind Bollywood movie channel:
www.youtube.com/raone movie. Apart from being a one-stop platform to engage fans across the globe, this custom-built destination will enable movie buffs to view Shah Rukh Khan's exclusive pictures, thoughts on Ra.One, behind-thescenes shots and also uncut footage of the cast.
    In addition to this content, the film's premiere and red carpet events — planned in London — will be telecasted live on YouTube. Adding to the premium inventory, the new film gadget is also something to watch out for. This gadget is an interesting representation of the movie's hi-end graphics and special effects.
    Interestingly, SRK is the first Indian celebrity with a verified page on Google+, which is a rapidly growing social platform today. Shah Rukh will conduct regular hangouts and video chats to engage with his fans. In order to offer a complete package of Bollywood through digital media, a comic on Ra.One and an online G.One social game is also coming up.

HI TECH: Shah Rukh Khan becomes the first verified Indian celebrity on Google+ and shoots for a unique Ra.One experience on YouTube

Source: http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/10/02&PageLabel=39&EntityId=Ar03904&ViewMode=HTML

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