"Chennai Express", with its huge marketing campaigns and tie-ups, heavy duty promotions, eclectic catchy music, as well as a grand release of over 3,500 screens in the country and 700 screens abroad, is expected to outshine "Bhaag Milkha Bhaag". It is also being dubbed in nine languages - English, French, Spanish, Arabic, German, Hebrew, Dutch, Turkish and Malay."
'Chennai Express' is a commercial entertainer and has an obvious and enormous demand overseas with Deepika Padukone's and Shah Rukh Khan's fan base," says Amrita Pandey, executive director, International Distribution Studios, Disney UTV.
Chennai Express: The film
Nine months after failing to impress his fans with his true-romantic avatar in "Jab Tak Hai Jaan", SRK has taken the commercial action-comedy genre route, which is usually the trademark of his arch rival Salman Khan.
"'Chennai Express' is a comedy film with a love story, but it's definitely not like 'Kuch Kuch Hota Hai' or 'Dilwale Dulhania Le Jayenge. It's a family entertainer. There's a little action too," SRK stated recently.
Will "Chennai Express" chug away to success with all its steam?
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