Effective Tuesday, any mobile user in India can follow the actor's Twitter account @iamsrk by simply dialing, or giving a missed call, at +919015500555
Users tweet from their phones using SMS or Twitter's mobile website, but Bollywood actor Shah Rukh Khan has taken it a step further to garner more fans.
Effective Tuesday, any mobile user in India can follow the actor's Twitter account @iamsrk by simply dialing, or giving a missed call, at +919015500555, his company Red Chillies Entertainments Pvt. Ltd said in a statement on Tuesday.
"The experience works for 100% of mobile users in India on any phone, any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone," the company said.
Commenting on the global integration with Twitter India and ZipDial that has made this possible, Khan said in the statement: "I have always believed in the power of technology and use it in various ways to further my connection with my audience. Very soon I hope to also expand this to multiple countries, languages and platforms."
Shah Rukh Khan's latest film, Chennai Express, made Twitter history in India as the first film to be listed in the top trends for more than 10 consecutive days with innovative hashtags and multiple campaigns, the statement said, adding,
"It has also become the first Indian film in twitter history to trend at worldwide no 1 with two separate hashtags #ChennaiExpress and #ChennaiExpressWeekend."
Commenting on the integration, Shailja Gupta, chief digital strategist for Shah Rukh Khan, said that due to demographics, the limited number of data-enabled phones, and the spread of Twitter in India, the following of Khan "don't reflect the absolute popularity". The company's target is to reach 50 million within a year. Khan has 4.7 million followers on Twitter.
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