At Hyundai Motor's Indian unveiling of a new car Wednesday, Bollywood superstar Shah Rukh Khan kept hundreds of journalists and a phalanx of Hyundai executives waiting for more than 90 minutes.
"Please be patient, Mr. Khan has been delayed due to traffic," they announced.
The actor, who has been Hyundai's brand ambassador for 10 years, was mobbed by photographers as he walked on stage wearing glasses.
"Wherever Hyundai is, there is excitement," he said as reporters and video camera crews yelled at the scrum of photographers in front to sit down. "This association (with Hyundai) is just a little longer than the one I have with my wife."
![[hyundaisharukh0106]](http://s.wsj.net/public/resources/images/OB-FF130_hyunda_D_20100106051908.jpg)
Reuters Film actor Shah Rukh Khan poses with Hyundai's "i 10 electric" car at India's Auto Expo in New Delhi January 6, 2010.
As the actor spoke, a surge of non-journalists who had been kept outside the Hyundai pavilion pushed through security at the entrance and rushed the stage Mr. Khan shared with Hyundai's Electric i10.
Despite their tall tripods and elevated media box, television crews could not get a clear shot of the star through a wall of outstretched arms of people trying to capture a photo of Mr. Khan on their cell phones.
Source: http://online.wsj.com/article/SB126275095151017401.html?mod=WSJ_latestheadlines
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