The world cup fever still there and people are already talking about the Indian Premier League. IPL, which changed the whole concept of cricket in the world, is soon to start and various kinds' of news about it is already making the headlines. The latest addition to the news of IPL is that Nokia would remain the main sponsor for Kolkata Knight Riders for this season as well and in addition they are introducing a new interactive advertising consumer campaign. Nokia, main sponsors of Kolkata Knight Riders introducing an interactive Add for the SRK team
Attempts to make the knight riders perform better have started as Shahrukh Khan with Nokia would soon start a interactive consumer campaign called KKR Tension Mat Le yaar. It would a platform where the fans of KKR would be able to interact with other fans and their favourite team.
The consumer campaign as said before will be interactive and for this, mobiles, internet, computer and laptops would be used intensively. The main idea behind the advertisement is to take stress busting mantras which the fans would provide to the Knight Riders Team both on and off the day of the match.
The interactive advertisement was opened jointly by D Shivakumar, VP and managing director, Nokia India and team owner Shahrukh Khan. no doubt if it becomes famous with the public then it would bring the everyone a lot closer and unite India with cricket.
The VP of Nokia Shivkumar was really happy with the Nokia and KKR association and said, "We've gained a lot through this association with KKR which really connects well with cricket and bollywood fans across India. This is our fourth year of association. Every year we've had a new angle on the game and KKR, and this year promises another innovative campaign."
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