Skip to main content

9XM enters social gaming arena with Bade and Chote partnered with Bollywood superstar Shah Rukh Khan

MUMBAI: 9XM, the Bollywood music channel, is entering into the social networking gaming arena with its popular animated duo 'Bade & Chote'.

The channel has partnered with Bollywood superstar Shah Rukh Khan to launch an interactive game Be a Star Paparazzi. The game on Facebook platform will feature Bade - Chote and Khan.

The channel has also launched a daily comic strip of Bakwaas Bandh Kar, created for the Facebook users where members can end the joke with their own version of Bakwaas.

 

"Our presence on the social media platform has given the viewers a common ground to interact with the channel and its characters. The current initiatives Be a Star Paprazzi and Chote Bade interactive comic strips are created to further engage the fans and keep them entertained even on the internet," 9XM programming head Amar Tidke said.

Developed by the channel inhouse, Be a Star Paparazzi gives the players a chance to be paparazzi and shoot Khan on the red carpet. However, the players will have to dodge Bade and Chote to get a clear shot of the animated avatar of Khan. Players of the game will score points only when they shoot the Bollywood Badshah sans Bade Chote.

Tidke added, "9XM is equally popular on the internet with its characters being adopted by numerous user-generated online communities. Our two unique initiatives on Facebook will offer a great interactive experience to all the 9XM fans and provide them an opportunity to connect with their favourite animated characters – Bade and Chote."

Going further, the channel is planning similar initiatives with other characters and there will be innovations and interactions around each of them rolling out periodically, Tidke said.

Source: http://www.indiantelevision.com/headlines/y2k10/oct/oct201.php



Comments

Post a Comment

Popular posts from this blog

Being SRK: The ultimate reality TV show

It's a job most Indians would die for — shadowing Shah Rukh Khan wherever he goes. For the last two months, that's exactly what a TV crew has been doing, following the country's biggest star from South Africa to America to London to Mumbai — all for the making of a unique six-part series on the actor, to be telecast on lifestyle channel Discovery Travel & Living. "It's an inner world-outer world kind of documentary," said Khan, speaking exclusively to HT. "Hopefully, the parts that people will get to see of me — at work and at other places — will shed some light on how films and film stars work and offer an insight into how I do things." Khan said he has got to know the crew quite well ("They have been very unobtrusive"). For Discovery Travel & Living, this series will be one of the biggest global productions to come out of India and will be shown all over the world. "We haven't yet decided when we're going to telec...
48 comments
Read more

Aishwarya Rai and Shah Rukh Khan appreciate Fiji

Former Miss World and Bollywood actress – Aishwarya Rai says Fiji is always close to her heart. Rai was present at the recent Zee Cine Awards in Singapore which was covered by the Fiji Broadcasting Corporation – and thanked Fiji citizens for their support of the Bollywood industry. Rai told FBC's Mirchi FM Programs director – Shammi Lochan that the support from Fiji means a lot to her. "It is a great opportunity to tell all the listeners of Fiji- thank you so much for all your love, good wishes, the blessing, your emails, and the overwhelming support you all extend to me and my family. It means a lot to us as actors, as the audience are the ones that complete our lives." Bollywood King – Shah Rukh Khan, who visited Fiji in 1998 says he has fond memories of Fiji and is fascinated with the hospitality. " It was a great experience to come there and meet every one there so basically it was very wonderful experience there." Shah Rukh Khan is expected t...
Post a Comment
Read more