Entertainment for Rs 125 crore, which is about Rs 25 crore more than what they purchased Kites for.
There is also talk in the industry of Eros International buying Shah Rukh's home-production Ra.One for a whopping Rs 175 crore.
A leading distributor says, "Shah Rukh rocks. He is still one of the top three stars in this country. His film guarantees good returns. Yes, Reliance Big Pictures has bought Don 2 for an amount which is definitely more than Rs 100 crore. But I think that Shah Rukh's deal with Eros International on Ra.One could be a funding proposal, which implies that Shah Rukh can still sell the film to other buyers."
Phew! That's a lot of money riding on one man, imagine the pressure!
Source: http://www.hindustantimes.com/Rs-300-crore-riding-on-SRK/Article1-569194.aspx
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