Skip to main content

Fever pitch

IPL

The motto of Indian Premier League's third edition: play hard, party harder

It's the ultimate cliché that every visitor to India is told—cricket and Bollywood are the country's two biggest religions. Like all other clichés, it has a habit of being true. Nowhere else in the world will you see the mass adulation that propels visitors from villages to pose for pictures in front of Mannat or Jalsa. Neither will you see the crowds that gather outside restaurants and TV showrooms when a big ticket cricket match is on. So throw the two national obsessions together and what do you have? The IPL T20 as a humongous carnival— 'cricketainment' as we're beginning to call it.

From celebrity team owners like Preity Zinta, Shah Rukh Khan and Shilpa Shetty, to high profile team mascots like Katrina Kaif and guests like Deepika Padukone, there's a deluge of glamour. If scantily-clad cheerleaders attracted gawkers in the first season, in the latest one, it's the stars in the stands who're attracting maximum face time. And with team owners like Mukesh Ambani and Vijay Mallya willing to share the wealth in order to ensure everyone has a good time, there's no shortage of pre-match and post-match parties. "The marriage of cricket and entertainment took place sometime back; you're attending the reception now," jokes former model Angad Bedi, who's one of the hosts of Extraaa Innings on Set Max. "When you have two high-octane professions like this, the mix is bound to be larger than life."

Source: http://www.indianexpress.com/news/Fever-pitch/593791

Comments

Post a Comment

Popular posts from this blog

Being SRK: The ultimate reality TV show

It's a job most Indians would die for — shadowing Shah Rukh Khan wherever he goes. For the last two months, that's exactly what a TV crew has been doing, following the country's biggest star from South Africa to America to London to Mumbai — all for the making of a unique six-part series on the actor, to be telecast on lifestyle channel Discovery Travel & Living. "It's an inner world-outer world kind of documentary," said Khan, speaking exclusively to HT. "Hopefully, the parts that people will get to see of me — at work and at other places — will shed some light on how films and film stars work and offer an insight into how I do things." Khan said he has got to know the crew quite well ("They have been very unobtrusive"). For Discovery Travel & Living, this series will be one of the biggest global productions to come out of India and will be shown all over the world. "We haven't yet decided when we're going to telec...
48 comments
Read more

Aishwarya Rai and Shah Rukh Khan appreciate Fiji

Former Miss World and Bollywood actress – Aishwarya Rai says Fiji is always close to her heart. Rai was present at the recent Zee Cine Awards in Singapore which was covered by the Fiji Broadcasting Corporation – and thanked Fiji citizens for their support of the Bollywood industry. Rai told FBC's Mirchi FM Programs director – Shammi Lochan that the support from Fiji means a lot to her. "It is a great opportunity to tell all the listeners of Fiji- thank you so much for all your love, good wishes, the blessing, your emails, and the overwhelming support you all extend to me and my family. It means a lot to us as actors, as the audience are the ones that complete our lives." Bollywood King – Shah Rukh Khan, who visited Fiji in 1998 says he has fond memories of Fiji and is fascinated with the hospitality. " It was a great experience to come there and meet every one there so basically it was very wonderful experience there." Shah Rukh Khan is expected t...
Post a Comment
Read more