Skip to main content

Is Shah Rukh IIFA's new ambassador?

Previously Amitabh Bachchan was the ambassador of the award function. However, he and the organisers, Wizcraft, reportedly parted ways early last year, albeit amicably.

SRK was being heralded as the new face of the awards after he confirmed to perform at the show in Toronto last month. However, it was only recently after a promo featuring him in the forthcoming telecast of the awards went on air that the organisers made the final decision, according to our sources.

A source informs that it was Sabbas Joseph, founder director of Wizcraft, who suggested his name. "While watching the promo, Sabbas remarked that Shah Rukh would make a wonderful ambassador," revealed our source.

However, when contacted, Sabbas denied saying, "The question of approaching anyone doesn't arise."

However, our source reiterates, "Praising the trailer, Joseph commented that after Mr Bachchan, bringing in Shah Rukh seems to be perfectly natural."

Last year, after the Bachchans opted out of the award ceremony in Colombo, the organisers had approached Salman Khan to perform the grand finale. Consequently, buzz arose that he was going to be the brand ambassador.

But this year, the Dabangg actor couldn't make it to Toronto, as he was busy with Bodyguard. That's when IIFA approached SRK, who agreed to perform at the function.


Read more at: http://movies.ndtv.com/movie_story.aspx?section=Movies&Id=ENTEN20110179564&keyword=bollywood&subcatg=MOVIESINDIA&nid=117694&cp



Read more at: http://movies.ndtv.com/movie_story.aspx?section=Movies&Id=ENTEN20110179564&keyword=bollywood&subcatg=MOVIESINDIA&nid=117694&

Comments

Post a Comment

Popular posts from this blog

Being SRK: The ultimate reality TV show

It's a job most Indians would die for — shadowing Shah Rukh Khan wherever he goes. For the last two months, that's exactly what a TV crew has been doing, following the country's biggest star from South Africa to America to London to Mumbai — all for the making of a unique six-part series on the actor, to be telecast on lifestyle channel Discovery Travel & Living. "It's an inner world-outer world kind of documentary," said Khan, speaking exclusively to HT. "Hopefully, the parts that people will get to see of me — at work and at other places — will shed some light on how films and film stars work and offer an insight into how I do things." Khan said he has got to know the crew quite well ("They have been very unobtrusive"). For Discovery Travel & Living, this series will be one of the biggest global productions to come out of India and will be shown all over the world. "We haven't yet decided when we're going to telec...
48 comments
Read more

Aishwarya Rai and Shah Rukh Khan appreciate Fiji

Former Miss World and Bollywood actress – Aishwarya Rai says Fiji is always close to her heart. Rai was present at the recent Zee Cine Awards in Singapore which was covered by the Fiji Broadcasting Corporation – and thanked Fiji citizens for their support of the Bollywood industry. Rai told FBC's Mirchi FM Programs director – Shammi Lochan that the support from Fiji means a lot to her. "It is a great opportunity to tell all the listeners of Fiji- thank you so much for all your love, good wishes, the blessing, your emails, and the overwhelming support you all extend to me and my family. It means a lot to us as actors, as the audience are the ones that complete our lives." Bollywood King – Shah Rukh Khan, who visited Fiji in 1998 says he has fond memories of Fiji and is fascinated with the hospitality. " It was a great experience to come there and meet every one there so basically it was very wonderful experience there." Shah Rukh Khan is expected t...
Post a Comment
Read more