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King Khan's Red Chillies to invest Rs 100 cr

KOLKATA: After superhit Om Shanti Om and soon-to-be-released Billo Barber, Shah Rukh
Shah Rukh Khan
Durga Puja Celebrate Shah Rukh Khan at Science City Auditorium. (BCCL)

Khan's Red Chillies Entertainment is going to invest Rs 100 crore to reel out three more movies this year. This includes a Rs 60-crore flick with computer-generated special effects starring the King Khan himself and two medium-budget films, each with a budget of Rs 20-25 crore.

Talking to ET on the sidelines of a Nokia event here on Saturday, Mr Khan said the title of the big-budget special-effects film has been tentatively decided as Ra.one. "We will finalise the script, cast and director for the two medium-budget films by this month," he said.

Red Chillies also plans to set up a film studio in India on the lines of the Hollywood studios. "This will be one-of-its-kind project in Bollywood. We will require huge space for this. We are yet to finalise the location, but it will not be viable to build this project in Mumbai," Mr Khan added.




Shah Rukh has decided to make a major foray into television show productions through a separate entity under Red Chillies, called 'Idiot Box'. "We will focus on production of lifestyle shows and will provide a cinematic experience to TV shows. We are currently finalising the shows which will soon start production," Mr Khan said.

Elaborating on the revenue model, Mr Khan said he intends to retain the distribution rights of all the movies produced by him. "We have retained the distribution rights of Billo Barber. The cash flow from these movies will be ploughed back into the forthcoming movies," he said.

Apart from movie and TV production, Red Chillies also has presence in TV commercial production, leasing of movie production equipment and visual effects. "We have already done special effects for Om Shanti Om, Chak De and Drona. We plan to double the present headcount of 140 employees in this venture by this year," Mr Khan said.

Mr Khan said he is also open to the idea of roping in a big industrial house for co-productions in the future. "We might even look at vernacular movies. Red Chillies has a huge in-house talent pool from across India which might be utilised for such movies. But nothing is finalised as of now," he added.

Talking about his IPL team Kolkata Knight Riders, Mr Khan said the franchisee has made a profit of about Rs 5 crore in the first year. "We would like to quadruple it in the forthcoming season. However, there are no plans to dilute equity in any of the ventures," added King Khan.
source : http://economictimes.indiatimes.com/News_by_Industry/Red_Chillies_to_invest_Rs_100_cr/articleshow/3563732.cms

Comments

  1. I am a very big fan of mr SRK, but these days i m feeing, he gotta lot of attitude... and that is bad, if he want to become like amitabh then he have to be like that... like very soft spoken, peoples made temples for amitabh... big achivement... SRK says I m the best marketing guy in the country.. shows his attitude... i dont think its good for his career..every time he is fighting with other starts like... he should be quite, decent, simple, and softspkn... there is no comparison in SRK and amitabh... SRK acting is 1000 times better thn his.. as i feel. but he should change...

    thank
    om
    delhi
    omdevg@yahoo.com

    ReplyDelete
  2. Hey SHAHRUKH,
    iam SAPNA your big fan. iam waiting for your & kajol's upcoming film MY NAME IS KHAN. ilove your acting. your every film is mind blowing specially DILWALE DULHANIYA LE JAYENGE is mind blasting & you know RAB NE BANA DI JODI is very lovely & quiet.LOVE YOU SHAHRUKH. you are very special for me. i never forget you.
    THANK YOU SO MUCH

    ReplyDelete

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