Skip to main content

Check out the print ads of Shah Rukh Khan Boulevard Click here to add this article to My Clips


For almost two decades, 'Baadshah of Bollywood' Shah Rukh Khan has been entertaining us through the dream world of cinema. The actor, who is known to try out different mediums of entertainment (be it Films/ T.V. / Sports- IPL), is now getting into something which is a shift from the dream world into a world of reality.

In case you are wondering what we are talking about, it's the latest project that King Khan is part of called Shah Rukh Khan Boulevard. For the uninitiated, Shah Rukh Khan Boulevard is an AED 8 billion signature beachfront residential development at the picturesque Dana Island in Ras Al Khaimah, one of the seven Emirates of the UAE. Besides 10 premium residential towers and its fair share of high-end hotels and commercial complexes, the Boulevard will also have an underwater discotheque and lounge connected by a glass tunnel, a sit-in theatre, a shopping mall, called the Shah Rukh Khan Plaza, and a public square on the beach, the first of its kind in the world.


The actor, who was in Dubai recently at the announcement of this mega project, said that this is the first time that he is venturing out into something which doesn't require him to sing and dance around trees. The actor is involved in this project along with UAE's TSA Group which in turn will work closely with L.A. based architect Tony Ashai to make this dream a reality. Shah Rukh also spoke highly of the love and support that he has received every time from fans in the UAE and said that it was always his dream to be involved in such a project that will help in giving people a quality lifestyle experience.

Even the first set of print ads of the Shah Rukh Khan Boulevard has the actor talking about things which cant be made real in the world of cinema and how some things work and feel best only when they are real.

Whether the Shah Rukh Khan Boulevard will indeed be a 'Real Lifestyle Experience' is something which we would know only when the project is completed in 2012.

Comments

Post a Comment

Popular posts from this blog

Being SRK: The ultimate reality TV show

It's a job most Indians would die for — shadowing Shah Rukh Khan wherever he goes. For the last two months, that's exactly what a TV crew has been doing, following the country's biggest star from South Africa to America to London to Mumbai — all for the making of a unique six-part series on the actor, to be telecast on lifestyle channel Discovery Travel & Living. "It's an inner world-outer world kind of documentary," said Khan, speaking exclusively to HT. "Hopefully, the parts that people will get to see of me — at work and at other places — will shed some light on how films and film stars work and offer an insight into how I do things." Khan said he has got to know the crew quite well ("They have been very unobtrusive"). For Discovery Travel & Living, this series will be one of the biggest global productions to come out of India and will be shown all over the world. "We haven't yet decided when we're going to telec...
48 comments
Read more

Aishwarya Rai and Shah Rukh Khan appreciate Fiji

Former Miss World and Bollywood actress – Aishwarya Rai says Fiji is always close to her heart. Rai was present at the recent Zee Cine Awards in Singapore which was covered by the Fiji Broadcasting Corporation – and thanked Fiji citizens for their support of the Bollywood industry. Rai told FBC's Mirchi FM Programs director – Shammi Lochan that the support from Fiji means a lot to her. "It is a great opportunity to tell all the listeners of Fiji- thank you so much for all your love, good wishes, the blessing, your emails, and the overwhelming support you all extend to me and my family. It means a lot to us as actors, as the audience are the ones that complete our lives." Bollywood King – Shah Rukh Khan, who visited Fiji in 1998 says he has fond memories of Fiji and is fascinated with the hospitality. " It was a great experience to come there and meet every one there so basically it was very wonderful experience there." Shah Rukh Khan is expected t...
Post a Comment
Read more