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Shah Rukh Khan's KKR team ties up with energy drink XXX

hah Rukh Khan's IPL team Kolkata Knight Riders (KKR) has tied up with XXX energy drink as its principal sponsor.

XXX Energy Drink will feature its logo on the back of the team's new jersey. The press conference to announce the tie up was attended by the entire KKR team along with Khan.

The color of the jersey this time is purple and gold and has been manufactured by Reebok.

GT&T India vice chairman and the man behind XXX, Sachin Joshi said, "We are proud to announce that XXX and the Kolkata Knight Riders team have formed this association. It was in the fitness of things for us to come together as both entities stand for unbounded energy and the spirit of striving to succeed."

Khan added, "We are proud to partner with XXX as they truly understand the spirit and the energy required for a great sport like cricket. Also this drink epitomizes the spirit Korbo Lorbo Jeetbo, which powers Kolkata Knight Riders."

"Any sport is meant to be about winning and losing, we have slipped in the past but we will go on till we win it. We'll put our best foot forward. I don't like being defeated and I don't think anybody does, the reason we play is to win," he said.

Source: http://www.businessofcinema.com/news.php?newsid=15632

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