Shahrukh plays Riz, scraps Lux Cozi

Shahrukh Khan did a real life Rizwan Khan, the good soul he played in his new film My Name is Khan, as the actor suspended the sponsorship of his team Kolkata Knight Riders (KKR) by the Lux Cozi innerwear, owned by a businessman accused of instigating the suicide of Muslim youth Rizwanur Rahman.

Lux Cozi is owned by Ashok Todi, the father of Priyanka Todi whose marriage with Muslim youth Rizwanur Rahman against the wishes of family led to the death of the latter under mysterious circumstances.

Rizwanur, a computer graphics designer, was found dead by a railway track in Sep 2007, almost a year after his marriage with Priyanka.

The incident caused a public outcry in Kolkata and a CBI inquiry was instituted.

Rizwanur's mother had written to SRK to dissociate himself with the company owned by a family responsible for her son's death.

Lux Cozi would not be allowed to take part in any kind of advertising during the IPL matches of KKR, an official said here.

SRK would keep the contract with Lux Cozi on hold till the Todis were proved innocent by the legal system, sources said.

The company had signed Shahrukh Khan as their brand ambassador for the coming season and was associated with KKR's apparel merchandising.

Source: http://www.indiablooms.com/SportsDetailsPage/sportsDetails220210c.php