Skip to main content

MNIK first Hindi film with audio description


Shah Rukh Khan starrer My Name Is Khan has become the first Bollywood film to be released in cinemas across the country with Hindi audio description (AD) for visually-challenged people.

AD is as important to blind and partially sighted people as subtitles are to those with hearing problems. It is an additional narration that fits between passages of dialogue to describe action sequences, body language, costume and scenery, allowing the viewer to understand exactly what is happening on screen.

The Royal National Institute of Blind People (RNIB) worked with 20th Century Fox to achieve this after research amongst blind or partially-sighted people found that over 55 per cent of respondents were more likely to watch Bollywood films if AD was provided.

"Around 700 films are produced by Bollywood every year and our research tells us that blind and partially sighted fans want AD on these films. We hope other studios will follow 20th Century Fox's lead," said Fazilet Hadi, director of RNIB.

The studio has come out with both English and Hindi AD tracks for My Name Is Khan.

"We are proud to offer for the first time ever a Hindi AD track on My Name is Khan. English-speaking AD has been available on all our films for some time now, so we felt it was natural to progress and offer Hindi AD on our first collaboration with Bollywood," Martin Bromfield, executive director Twentieth Century, said in a statement.

"With help from RNIB and Deluxe Digital Studios, we worked hard to create an English audio descriptive track which was then translated before being recorded by a Hindi speaking audio describer, in time for the second week of release," he added.

Directed by Karan Johar My Name Is Khan features Shah Rukh as Rizwan Khan who embarks on a journey across America to win back the love of his life, Mandira, played by Kajol.

Source: http://sify.com/movies/bollywood/fullstory.php?id=14932780



Comments

Popular posts from this blog

Aishwarya Rai and Shah Rukh Khan appreciate Fiji

Former Miss World and Bollywood actress – Aishwarya Rai says Fiji is always close to her heart. Rai was present at the recent Zee Cine Awards in Singapore which was covered by the Fiji Broadcasting Corporation – and thanked Fiji citizens for their support of the Bollywood industry. Rai told FBC's Mirchi FM Programs director – Shammi Lochan that the support from Fiji means a lot to her. "It is a great opportunity to tell all the listeners of Fiji- thank you so much for all your love, good wishes, the blessing, your emails, and the overwhelming support you all extend to me and my family. It means a lot to us as actors, as the audience are the ones that complete our lives." Bollywood King – Shah Rukh Khan, who visited Fiji in 1998 says he has fond memories of Fiji and is fascinated with the hospitality. " It was a great experience to come there and meet every one there so basically it was very wonderful experience there." Shah Rukh Khan is expected t...

SRK talks about the H.A.R.T

today ShahRukh Khan starts promotion of Raone Movie by promoting Raone H.A.R.T Merchandise on his official youtube channel, stay tuned for some more excitements to come as the countdown begins. Ra.One - India's biggest superhero movie - comes out with its own line of merchandise and the superhero of the movie, Shahrukh Khan or G.One as he is known speaks about the special H.A.R.T. merchandise, G.One' s H.A.R.T. Bollywood's only movie to bring out its own merchandise - Ra.One's superhero Shahrukh Khan presents his action figure avatar - the G.One collectible in all his likeliness. To know more about the G.One goodies, log onto www.raonemovie.com Source: http://www.youtube.com/raonemovie# Raone  Trailer 3GP and Rigntone  Download Raone Trailer for mobile format   (Right click and Save Target As) Download Raone Intro Ringtone (Right click and Save Target As)