The movie starring Shah Rukh Khan and Kajol is directed by Karan Johar and distributed by Fox Star Studios.
The film is already the biggest Bollywood film of all time within 10 days in the UAE, South Africa, Holland, Hong Kong, Singapore, Indonesia, East & West Africa, Denmark, Norway, Sweden, Pakistan, Sri Lanka, Thailand and Mauritius.
In the Middle East, the film has not only smashed all existing Bollywood records within 10 days, but even beaten the Fox Searchlight's previous highest grosser Slumdog Millionaire in Bahrain, Oman, Qatar, Kuwait, UAE and Egypt.
Empire International Middle East head Mario Haddad said, "The film has incredible legs. The drop in the second week is less than 10%. We expect it to have a long run here. Due to the demand, we are opening in Jordan, Lebanon and Syria on March 10."
In the UK, the film has become the fastest film to cross GBP 2 million, managing the feat within just 11 days. The strong run in UK continues even in the second week, and is on its way to breaking the all-time record K3G in the UK within the coming week.
In the US & Canada, MNIK is the highest grossing SRK film of all time.
Fox Star Studios India CEO Vijay Singh said, "We are delighted to be entering this elite group with our first major Bollywood venture. The film was created for a global audience and continues to break records worldwide. It is truly proving to be India's first global Bollywood film."
Source: http://www.businessofcinema.com/news.php?newsid=15514#xyz
Comments
Post a Comment