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LYON, France - Internationally renowned Indian actor Shah Rukh Khan has agreed to become an Ambassador for INTERPOL's Turn Back Crime campaign to promote greater awareness of how each of us can have a role in preventing crime. The multi-award winning actor, the first Indian to be made an Ambassador for the global campaign, is lending his voice to help spread the message that all of society benefits when citizens respect the law and fight crime. "It's a very special honour to be a part of INTERPOL's Turn Back Crime Campaign as an Ambassador. As Mahatma Gandhi once said, 'I shall not fear anyone on Earth. I shall fear only God. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to.'. We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with crimina...

मुंबई। किंग खान शाहरूख की फिल्म "हैप्पी न्यू ईयर" का ट्रेलर भी किंग बन गया है। इस ट्रेलर को 24 घंटे में 40 लाख लोगों ने देखा है। एक दिन में इतने सारे व्यू के पीछे शाहरूख का किंग साइज प्रमोशन और रणनीति है।  14 अगस्त को फिल्म की पूरी स्टार कास्ट ने कार्यक्रम "इंडिया वाले" में "हैप्पी न्यू ईयर" का ट्रेलर लॉन्च किया। फिल्म के ट्रेलर को प्रमोट करने के लिए इसे यू ट्यूब सहित क ई डिजिटल प्लेटफॉर्म पर रिलीज किया गया। आमतौर पर किसी भी फिल्म का ट्रेलर केवल यू ट्यूब पर डाला जाता है। इसके अलावा फिल्म के कलाकार अपने-अपने लेवल पर इसे टीवी, रेडियो पर प्रमोट करते हैं, लेकिन शाहरूख इन सबसे से दो कदम आगे निकले।  शाहरूख की फिल्म का ट्रेलर लॉन्च होते ही उन लोगों के फेसबुक टाइमलाइन पर पहुंच गया, जिन्होंने इसके लिए आग्रह किया था। इसके अलावा यह पहला ट्रेलर है जिसे वॉट्सएप पर भी रिलीज किया गया। टि्वटर इंडिया के मार्केट डायरेक्टर ऋषि जेटली ने बताया कि टि्वटर के जरिए पोस्टर के बाद लोगों तक उनके नाम से तैयार किए गए ट्रेलर पहुंचाए गए थे। फिल्म की कास्ट ने भी अपने कैरेक्टर के न...

When it comes to digital and marketing innovations for films, SRK's Red Chillies Entertainments Pvt Ltd has always been at the top of the game. Farah Khan's 'Happy New Year' trailer launch substantiates the point. Red Chillies used all possible Digital Platforms - Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer. While most of the films opt for the conventional Youtube platform, HNY trailer was first launched on Facebook's native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app. "In keeping with the tradition of innovation established by Red Chillies, we were delighted to launch the trailer of HNY for the first time across multiple platforms. This was also done to meet the demands of fans who are consuming talent in ways that suit them. This has given the trailer an unpre...

Farah Khan's  Happy New Year   was going to have a really Happy Diwali, as it was slated to be the solo release on Diwali this year. But it looks like the industry has some brave filmmakers who are ready to challenge Shah Rukh Khan in a festive season. After Randeep Hooda's  Rang Rasiya  touted to hit screens this Diwali, Rekha's  Super Nani  joins the party to become the third release during the festival of lights. Super Nani  starring Rekha and Sharman Joshi is slated to hit the big screen on October 24. The film's producer Ashok Thakeria said," Yes, we are planning to release our film on Diwali. It's a film of a family for every family. And Diwali is a festival when the entire family comes together to celebrate with pooja, food, crackers and movies. So what better time than Diwali!  Super Nani  is not just celebration of women power but that off the family too." The film also marks the comeback of timeless beauty  Rekha  as she plays gra...

If you thought that director Farah Khan's Happy New Year   will be just another big-budget time pass movie-watching experience, you've got it dead wrong. Here is the real story.   For one, Farah in her efforts to create the perfect masala mix has borrowed liberally from each and every director right from Sanjay Bhansali to Prabhu Dheva. But her chief inspiration is Steven Soderbergh's Ocean's Trilogy, although Farah has insisted that "she has lifted but not in the Hitch-Partner sort of way." The director's other inspiration is the body of her previous work,   Tees Maar Khan   included.   At the end of the trailer, SRK's character Charlie says, " Picture abhi baaki hai mere dost ." That is an interesting hint, the fact being that Deepika Padukone who plays a dancer named Mohini (what an imaginative name) will also make a ghost appearance like she did in Om Shanti Om . The story of a heist, her character of a ghost will do all t...

Shah Rukh Khan is gearing up for the trailer release of his much awaited film 'Happy New Year'. The trailer that is about to release this Thursday on Independence Day eve is one of the longest in Bollywood. The trailer is 3 minutes 16 seconds long and it is reported to bring out the huge canvas on which the film is made. Yet another magnum opus from Farah Khan and Shah Rukh Khan, post 'Om Shanti Om', we simply cannot wait to catch the trailer first. And not just that, SRK has gone one step ahead in terms of marketing and made 'Happy New Year' the first film to release its trailer on WhatsApp as well.  Plus, the grand trailer launch will have the entire star cast of the film including SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah performing to their title track. 'Indiawaale', the track seems to bring out the flavour of the film and is definitely going to be a winner! Source:  http://www.dnaindia.com/enter...

Shahrukh Khan was snapped at the 21 Topon Ki Salaami launch. The political comedy drama is set to go on the floor in the mid-august and stars Anupam Kher in the main role. Anupam is playing the role of a BMC worker whose dying wish is to have a martyr's last honour. So his 2 sons set for a mission to fulfill their father's last wish. A political comedy, the movie is being produced by Nautanki Films Pvt. Ltd. (of television show, Madhubala fame), which marks the production house's foray into film-making. SRK also spoke about his relationship with his son. SRK said that he tries a lot to make his kids share things with him, but also said that after a certain age the gap builds which is difficult to fill. "I want a friendly relationship with my kids and try my best to share such a relation with them. I really inspired from Anupam Kher with whom I played as his son in DDLJ. I saw Anupam ji and the kind of friendly relationship he shares with his son and that inspires me....